Project Overview
Product
This project focuses on redesigning the Snapchat mobile app signup flow. Snapchat is a multimedia messaging app where users share photos, videos, and stories. The primary goal of this redesign was to create a simpler, faster, and more engaging signup experience, especially for new users.
Users
Young adults and teenagers (13–29 years old)
Product Type
Social media / messaging app
Problem
Through a detailed evaluation of Snapchat’s existing signup UI, I found a number of UX issues that could lead to user frustration and drop-offs. These included unclear progress indicators, minimal error feedback, inconsistent button states, and lack of personalization. These insights informed my redesign choices to create a smoother, more accessible, and user-guided signup journey
Goal
Make the signup flow short and intuitive
Introduce progressive disclosure (only show necessary fields per step)
Enable easy social login options (e.g., Google)
Enhance feedback during form filling (validation, success states)
Align design with Snapchat's fun and minimal visual brand
Research & Insights
User Behaviour Observations
Social login boosts completion rates significantly
Form abandonment is high when too many steps are shown at once
Design Process
Early Concepts
Paper sketches and wireframes explored ways to reduce the number of stps without losing essntial data
User Flow (Flow Decisions)
Introduced Google Sign Up for speed
Broke the form into clear steps: DOB > Email/Password > Verification > Username > Profile Photo
Added skip options and progress cues
Visual Design
Final design reflects Snapchat’s playful, clean aesthetic. Used bright yellow CTA buttons, minimal form fields, and clear feedback states.
Key Components
Text fields with inline validation
Clear CTA states (active/inactive)
Toggle between login/signup
Social login buttons with branded colors
Edge Cases Covered
Invalid email/password
Skip profile photo upload
